MVP as a vital step for each business that bends its steps toward success

That especially can be a deciding factor for startups and nascent companies that have little budget to eliminate significant inconsistencies. But when ensuring a product to be profitable at the initial stages, things may light up for them. That’s why MVP & Proof of Concept design can be available assets to have.
Essentially, MVP or a minimal viable product implies a test version of a product, enhanced with minimal functionality. It works as an acid test, allowing business owners to determine the attitude of consumers toward it. And with that information in mind, they can leave the product as they’ve intended or change some of the features to fit the needs and the environment. Thus, the MVP development technique provides a clear and viable direction to move further. Moreover, feedback from customers makes it clear whether the product needs improvement in terms of its quality and sales characteristics.

While MVP helps in testing product viability, Proof of Concept design is more of a confirmation of the articulated concept correctness. In other words, the primary function of a PoC is to demonstrate the functionality, verifying a concept or an idea that can be achieved in development. That is especially vital for investors and stakeholders so they can be sure to invest in viable and profitable ideas.

It’s critical to differentiate between the MVP and Proof of Concept design to choose the best option for your business. The point is that MVP offers a foundation to work upon as it states viable functionalities. PoC, in its turn, is a confirmation of a general idea that your product can be successful in the market and grow.

There is a list of advantages of an MVP and PoC:

MVP saves time and optimizes costs, and PoC can be a time-saving decision as well.
While MVP is aimed to attract customers after they test its version, PoC attracts potential investors, reassuring them the product can be successful.
PoC helps you to choose the right technology, while MVP is focused on enhancing the product itself.
Once the difference between these two concepts is clear to you, you can proceed to the processes. Let’s consider the process of an MVP:

Create a business model
Everything starts with an idea, and your task here is to build a clear business model to work upon. That won’t let you get off the plane.

Define target market and target audience
Without knowing your market and the audience, it’s impossible to create a viable solution. Your product needs to be compatible with the market trends and the needs of your target consumers. That is the only way to escape wasting your money and time in vain.

Generate a plan for technologies, releases, and other specifications
As has been mentioned, planning is essential when wanting to get a viable product. Thus, it’s critical to plan out the technology you will use and specify other additional techniques so you know what to do next. That can also help you choose the best option for your product.

Reiterate the testing
Although this step can be time- and effort-consuming, it ensures your solution is right and viable. It’s better to know for sure than rely on hypothetical concepts and data, and that is what this step implies.
All in all, MVP is critical for successful product launches. And if you neglect it at the initial stage, you can face many problems in the future:

inconsistency between the intended value of your product with the real one (how the audience perceives it), which results in low demand
staggering costs for improving a product
time and effort spent in vain because of lack of a clear direction to move
poor development because of lack of testing at the initial stage
So, if you want to escape that, you will need MVP. First, you can’t create an ideal product from scratch without testing a version of it in a real environment. Also, without a clear understanding of what can be valuable for the potential customers and investors in your product, which is given by MVP, you will focus on small modifications and spot changes, spending much of the budget in vain. It’s reasonable to launch MVP to get feedback and get to know your product’s pain points, eliminating them from the very beginning.

Advantages of cardboard display boxes for your product

The use of display boxes is to attract the attention of buyers. Hence onlookers can visit your brand anytime. So, you have to put your branded products like bath bombs, vapes, lipstick, and many other products in such amazing display boxes cardboard. The most elegantly designed boxes with the best printing colors give a more attractive look to your brand as well.

Whenever, clients visit your brand, these bath bomb display boxes must be on your shelves. So, they get to know-how about your products and presentation style. It becomes more fascinating and alluring for others due to eth commendable packaging. Be sure that the packaging is sturdy that can mold and design different types of boxes.

Hence, cardboard paper is eco-friendly, sustainable, and recyclable. People love to avail the packaging of cardboard because it keeps the product safe from any hazards. Meanwhile, the display box’s cardboard can hold the item with a strong grip and keep them fresh and new. This box style is in demand due to the strong holding capacity of the product.

It is suitable for every type of product
Yeah! That’s right, the display boxes cardboard is suitable for every type of product. Hence your brand is based on different items like cosmetics, bath bombs, vapes, and many food items. So, this box is appreciable and completely suitable as it holds the product and keeps them fresh. You can customize these boxes according to your choice by keeping the displaying product in your mind.

On the other hand, the demand for bath bomb display boxes is also at a high point. Because bath bombs are body fresheners that need great protection due to their fragile look. The use of display boxes is to put your bath bombs on your shelves to attain the customer’s attention. Consumers will get the idea about your presentation look of the product. Definitely, they will suggest others visit your brand and buy from you.

People love to buy those products that are packed in secure packaging. Hence, the display boxes cardboard is considered the sturdiest one as it is made with green packaging material. It released no harmful chemicals and was affordable at the same time. So, make sure that you are investing in the right thing to avail the amazing style of the boxes.

Make sure that your product is visible to the customers
The purpose of display boxes is to give a direct entrance to the product without any obstacle. So, clear visibility is only possible when your designed boxes are made with sturdy packaging material. Hence, the most attractive material is cardboard that brings an enchanting look to the boxes. So, the use of display boxes cardboard is high due to its unique style that gives the surety of clear visibility.

The use of PVC sheets on the bath bomb display boxes gives a very fascinating look. Hence, it keeps your product safe from dust chemicals. Besides that, bath bombs need more protection to preserve their flavor and freshness. So, display boxes with recyclable sheets protect them from any outer hindrances. Hence, window die-cut is altos an important feature that is mostly in demand. So, avail the best look of the boxes by attaining the latest trends of the packaging.

The visibility of the product like cosmetic things, vapes, and many other products must be clear. Hence, the tremendous use of gable boxes with window is creating hype in the market. Hence, cardboard can mold easily to make every design possible. Besides that, make sure that you are availing the best packaging features like embossing/debossing, silver, and gold foiling to make the boxes more prominent for the onlookers.

Designed the boxes with partitions to secure the products
Sometimes it happened that the product gets damaged due to the uncomfortable putting place. Hence, customization makes every method so graceful and productive that keeps every shape of the product straightforward. Hence, the display boxes cardboard is marvelous as it is designed with sections and inserts. The use of inserts keeps the product at their original places and they never get distorted and misplaced.

On the other hand, products like bath bombs need more protection and acre. That’s why it is important to avail such bath bomb display boxes that have sections. Because every bath bomb can easily place into these sections to keep them outstanding and fresh for the buyers. Hence, these sections can be customized according to the color pattern of the bath bombs as well. It keeps the bath bombs at their right places to not get damaged.

Meanwhile, the outstanding look of the display boxes cardboard always comes out due to the use of the latest printing methods CMYK and PMS. These methods make the sections more prominent by having enchanting printing appearances. So have a look at the latest trends to enhance your brand value.

Know the importance of financial translation services for business

The business growth of any company gives a clear indication about the scope of expanding it in other countries as well. The existence of different languages and cultures should not stop the business from expanding into those regions. There will be a lot of financial documents, reports, statements which need to be converted into the language of the new location where the business is planning to make a foothold.

Overcoming language barriers may seem to be difficult at first but the availability of skilled experts has made things easier. There are companies specialized in the translation of the financial documents of any business. You can opt for quick financial translation services when you plan to start your business in varied regions.

A company offering financial translation services has a pool of professionals specialized in the concerned sector. They hold enough experience in the concerned sector. Well-trained translators have gained expertise in multiple languages along with good knowledge about the financial industry. The required skills will make things easier as they do not need to educate the translators about the financial industry and its trends. Experts will take care of the translation job of all the financial documents, reports, and other statements. The firm does not need to bother about translation activity, as the agency will look after the same.

Before assigning any particular company to your work, you need to make sure that you are hiring experienced ones. There are a lot of companies that claim to provide the best and affordable financial translation services but we cannot make sure whether their claims are right.

This will be a tricky solution for any business and hence they need to do a thorough checking and analysis of the translation agency that they are going to hire. The best bet would be to go through the previous works of clients to get an idea about the quality of work they provide. You can also contact their previous clients for any kind of clarification regarding their work and the attitude of the staff.

Once you are satisfied with their potential, you can make the final call. As we all know, translating financial documents and other material is a sensitive job so worthy professionals are needed. Financial data is quite private for many companies so ensuring privacy is also important while working on the project.

As a whole, hiring talented and skilled financial translators will serve the purpose well and let your business realize the importance of financial translation.

Direct Marketing Secrets – The Top 5 Secrets of Selling Ice to Eskimos (Well, Almost!)

Want to learn how to sell ice to Eskimos? Well, you probably won’t be able to do that, but you can definitely learn how to sell truckloads of products by polishing up your direct marketing skills.

Here are the top 5 ‘secrets’ for successful direct marketing that gets prospects to take action now:

Secret #1: Use The Power Of The Bandwagon

Humans have a powerful need to belong. That’s why social proof is very powerful in advertising. When we see others liking the product or experiencing success with it, chances are we too want a piece of the action. Include testimonials from previous customers and endorsements from experts in the field and watch your response skyrocket.

Secret #2: Inject Scarcity

When your customer arrives at your offer, he takes time to decide whether he wants to buy it. The amount of scarcity in your offer is what is going to make him decide now or later. And you definitely want to make him decide now! Humans tend to procrastinate and people will not buy now if you give them a chance to wait. Make your offer time-limited or quantity-limited to inject major scarcity in your offer.

Secret #3: Total Risk Reversal

One of the reasons customers don’t buy is because they’re afraid of risk. They don’t want to risk their money on a product that might not be suitable for them. So eliminate that risk. Offer a risk-free money-back a guarantee with your offer. This will push your prospects over the edge and get them to order immediately.

Secret #4: Ask Questions

Ask lots of questions in your copy. This gets your readers engaged in your copy. The human mind has a habit of wanting to answer unanswered questions. Any question you put in your copy challenges your readers and captures their attention. And the more copy they read, the more likely they are to buy!

Secret #5: Use The Power Of Visual Imagery

Sprinkle your copy with tons of visual imagery to get your readers to imagine what it would be like to use your product. Don’t say “Make money selling this product”. What you’ll want to say is something like “Rake In The Dollars 24/7 By Selling This Product!”

Fabian Tan is a well-known Internet Marketing expert and the author of the popular 59-page Report:

11 Random Ruminations on Direct Marketing

1) Spend six months marketing diligently, and you’ll know more truth about human nature than most psychologists. People reveal more about themselves by what they purchase — and why, where, and how they make their buying decisions — than they do lying on a couch in the office of a licensed psychiatrist.

2) Great marketing requires a wartime strategy. Your customers certainly aren’t your enemy, but you still have to hit them fast, hard, and often. Always keep up the attack!

3) When business is good, crank up your marketing efforts. When it’s slow, ratchet up your marketing efforts even further. Keep moving forward! Never let up!

4) Enthusiasm — yours and that which you instill in your prospective buyers — sells like crazy! Never forget that enthusiasm is infectious.

5) Fear sells! Stir up worries, anxieties, and headaches in your prospects, and you can sell to them without fail — as long as you offer them the “perfect solution.”

6) “An ounce of prevention is worth a pound of cure” may be true, but in the world of marketing, it’s worthless advice. People buy cures more often than they buy prevention.

7) If you can win their hearts, you’ll win their money. Sell with stories that create emotions in your prospects.

8) Don’t follow your direct competition in lockstep. Instead, shamelessly copy or adapt successful marketing campaigns from other niches.

9) Don’t sell products. Don’t sell services. Sell irresistible offers!

10) Always remember: It’s all about them — not you!

11) “It doesn’t have to be good,” says direct marketing genius Dan Kennedy, “just good enough!” Don’t worry over your marketing ideas. Implement them. And quickly!

Network Marketing – Not MLM

Network marketing is selling products without advertising them heavily. It is quite similar to some of the internet marketing techniques in that there is no advertising for the products. Product marketing takes place through word of mouth and individual people marketing the products to friends and family. They also may have ads that are of the “get rich quick” variety.

The terms, “Network Marketing” and Multi-Level Marketing” are sometimes used interchangeably. The truth is they’re not. MLM is a form of network marketing. In MLM, independent salespeople (distributors – think of the Tupperware Lady) sell products and then make a commission from what they sell. Getting other people to be distributors “under them” will help make even more money. It seems that the only way to “get rich quick” is to have a solid number of people working under you so you can make a considerable amount of money.

Some MLM businesses are pyramid or ‘ponzi’ schemes, which are illegal because they are set up to fail. The people at the top make all the money and at some point, the bottom of the pyramid collapses, because the “sales” force is starving.

There are, however, legitimate MLM businesses. Affiliate marketing and direct selling are both network marketing businesses that are popular online businesses. In affiliate marketing, you can choose products to promote and earn money by getting a percentage every time a sale is made from your website. In direct selling, there is no middle man. Products are sold directly to the consumer. Avon and Tupperware are the most popular examples of direct selling companies

If you’re going to start in network marketing, it’s important to do your research so that you don’t get involved in anything illegal or unstable.

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E-mail Marketing For Entrepreneurs

Many moons ago, small entrepreneurs had to invest money in different types of media to attract new customers: the yellow pages, newspapers, magazines, radio, flyers, direct mail, to name a few.

And then came the biggest gift a small business owner could ask for: the Internet and e-mail.

Suddenly, you don’t have to use a courier, postal service, or messenger to send a sales message to customers. With e-mail, you could send a dozen, a hundred, or even thousands of messages simultaneously to customers, contacts or subscribers.

This week, we continue to answer the questions of Mrs PK (the spa entrepreneur) on the right way to start doing e-mail marketing and how to start a database of customers (for they go hand in hand).

Here were Mrs PK’s other questions:

“Should I start investing and using CRM (customer relationship management) software to keep track of customers and start a database?”

“How do I get started doing e-mail marketing the right way (sending health newsletters to customers and prospects)?”

The short answer to the first question is “yes.”

If you don’t start a database, then you can’t get to do e-mail marketing. But you don’t need expensive software to start out. Just start with what you have. Microsoft Excel and Outlook are just fine.

Before PCs were around, the entrepreneurs who ran mail order businesses like the Book of the Month Club in the United States, kept all customer and subscriber details on index cards-clerks would actually write by hand or type names and addresses on labels.

Try writing 100,000 mailing labels by hand or on typewriters.

Let’s count our blessings. Nominate Steve Jobs and Bill Gates for sainthood. They have made our jobs so much easier.

There are direct marketing outfits where you could send your direct mailers instead of gumming the address labels on your mailers. They have an assembly line of workers who will write names and addresses of your customers or prospects on the outer envelope to give it that personal feel. International mail order companies do this because they say that when the name and address on the outer envelope is handwritten, it is most likely to be opened, unlike computer-generated and printed names.

Take advantage of technology and enter your contacts and customers in your computer database file. Make sure you separate the first name, last name, nickname, job title, birthday, e-mail, etc., in different fields so that you can sort, segment or personalize your e-mail letters later on.

E-mail marketing has great benefits. It’s inexpensive, it’s fast, almost dummy proof, and it is quickly becoming a “personal” media. Almost 20 percent of the population have access to e-mail and cell phones of many people can now access e-mail. The problem with e-mail marketing is that it is prone to abuse and misuse.

Here are some DOs and DON’Ts in sending out e-mail marketing communications, whether they are promotions, newsletter or even thank you letters:

What to send

Do send product updates. We receive Skyway and South super highway construction updates from an Ayala Land real estate broker who knows that we have property in the south that are affected by the current expressway expansion. Knowing what is happening gives peace of mind or helps one make decisions and plans. Sunlife Financial, our mutual funds manager, sends us updates on our accounts. All these are welcome content.

Drayton Bird, the direct marketing and CRM guru, says that sending information to your customers is a “service.” So keep on sending information as long as it is relevant.

Don’t send too much information in the form of attachments-photos, powerpoint presentations, word files, etc. Instead, offer links to your website where they can access those photos or files.

Whom to send

Do send to YOUR mailing list. Most entrepreneurs start by mailing out to friends, family members and personal contacts-basically everyone whom they’ve met. This is an okay start, but give your contacts, and even your friends and family members, the option to “opt-out” or unsubscribe to your mailing list if they don’t want to receive your newsletters or promos.

Don’t show your mailing list to everyone. Put those e-mail addresses of your contacts in the “bcc” and not “To” or “cc” field where everyone can see and be tempted to copy your list. Investing in e-mail marketing software would be a smart move since mistakes like these could be prevented.

How to craft letters

Do consider the timing of your offer. If you’re a restaurant operator, consider sending your e-mail offer at 11 a.m., when people are considering their lunch options. If you are a retail shop, consider sending your e-mail on a Friday afternoon so that they can see it right before the weekend.

Don’t leave the subject line blank. Either come up with a creative subject line-”what do Mickey Mouse and the House of Fashion have in common?”-or a subject that is straightforward and informative-”the ultimate fashion sale starts in 24 hours.”

Don’t set your subject line in all caps and use exclamation points in your subject line. E-mail servers will screen this out as spam.

Do include an offer at the beginning of the e-mail letter. Offer something for free or highlight your product benefits right away.

Do repeat the offer at the end of the letter. It still is the most read portion of the letter.

Don’t forget to include testimonials or reviews of your service or products. These boost response rates-by as much as 30 percent in some tests-and your small business’ credibility as well.

Do test your e-mail marketing offer to a portion of your subscriber list before sending it out to everyone. You could come up with two or three variations testing different offers or ad copy. Use the one that gets the best response for the rest of the list.

Promotional Products For Long Term Marketing Exposure

There are various ways to promote your business. Direct response promotion is immediate. But businesses and consumers are bombarded with advertising every hour. They include:

Radio
TV
Outdoor advertising
Flyers
Infomercials
Print-(magazines, newspapers, etc)
With so much advertising presented to you daily, how do you maintain your customer’s mind share in the marketplace?

Promotional product, sometime called advertising specialties, is a solution that has been around for over 200 years. The industry can be traced to commemorative buttons issued in honor of George Washington’s inauguration.

Wikipedia defines promotional items or promotional products as:

“articles of merchandise that are used in marketing and communication programs. These items are usually imprinted with a company’s name, logo or slogan, and given away at trade shows, conferences, and as part of guerrilla marketing campaigns.”

Promotional Products is a multi-billion dollar industry. According to Timothy M. Andrews President and CEO of Advertising Specialty Institute, 2007 sales reached $19.6 Billion, up 5.4% from 2006.

The marketing approaches you take are only limited by your imagination. With the age of the internet, you can search websites for product ideas. You can use distributors to provide expert guidance in this type of marketing. A distributor has access to all promotional product manufactures.

One of the oldest distributors in the country, dating back to 1920, is Larick Associates Inc. Their website contains almost 800,000 items to peak your marketing mind.

So what are some marketing ideas to use for your company:

Video Message Pens-this is a pen with the capability of displaying up to 6 different messages through a cut out in the barrel of the pen. When you “click” the pen to write, the message appearing in the barrel rotates to the next message. You can also have your company name and address imprinted on the barrel. Great leave behind at sales presentations, with customers and at trade shows.
USB Drives-all computers today come with USB drives. You can place your company logo and message on the outside of the drive. The drive can contain customized product messages, drive people to your web site etc.
T Shirts-when someone is wearing your t shirt, they are advertising your company, services etc. These are great handouts at experiential marketing events (i.e. college spring break) and other guerrilla marketing venues.
Computer laptop bags-as an example-a well know college’s law school hands computer lap top bags out at incoming orientation. The bags have the college name and logo. They are a walking bill board.
USB Hubs-it is a hub that connects to your computer via a USB socket. The hub has multiple USB connections allowing multiple USB connections to your laptop or computer via one USB port. The hub is imprinted and sits permanently on your desk top offering visible advertising of your company and brand.
These marketing devices create long term brand reinforcement for your company. Your customers remember your company each time they use it because your company’s name or logo was imprinted on it. Using this type of marketing keeps your name recognition long after immediate promotions fade from your audience’s mind at pennies per impression.

EBM Direct Marketing Services LLC’s focus maximizing a company’s customer revenue base. By incorporating online and offline marketing solutions, we increase customer revenue through a combination of data driven, analytical and quantifiable solutions and long term branding through branded items achieving the highest top line sales returning the optimum return on investment.

3 Tips on Using Direct Mail to Grow Your Small Business

One of the first businesses I started was a direct mail business. I love direct mail! It is targeted and it is measurable. Even with the advent of the Internet and web marketing, it is a great vehicle and a boon to small businesses that want to increase their sales and profits. Here are 3 tips on the effective use of direct mail to increase small business sales and profits.

1. Use a targeted list. One of the keys to having a successful direct mail effort is mailing to people likely to be interested in your product or service. If you have your own internal list of customers, that’s fantastic. If not, choose a list that is targeted to customers likely to be interested in your product or service. The more targeted, the better.

2. Make sure your piece has stopping power. Any piece you mail, whether it’s a postcard, a newsletter or a flyer, must make the recipient want to stop and read your message. You can create this with a headline that grabs the reader’s attention, an arresting visual or perhaps the colors that are used in your mailer.

3. The call to action. Ask your prospects to do something. Call for information, visit you online or take advantage of a special limited time offer.

Small Businesses who have applied these techniques have increased their sales and profits. You can experience the same, along with stronger branding of your business, greater awareness and increased customer counts. To learn more about increasing small business sales and profits, visit the Association of Small Business Marketers website.

Reality Check – Does Online Marketing Match Your Expectations?

The Internet is a full of expectations and promise, hype and misconceptions for those that want to build their business online. Separating fact from fiction on the Internet is like untangling the Ancient World’s Gordian Knot. Alexander the Great simply unsheathed his sword and cut it in half, thereby fulfilling the legend of going on to rule the world. If only the Internet was as simple.

The Internet is our window to the world. But having a website is simply not enough. To achieve web success one needs to understand how to reach potential customers, drive them to your website and get them to act – by calling, emailing, opting-in or buying.

This article is intended to separate perception from reality so you do not have unrealistic expectations. Here are some common myths and truths:

Expectation #1: I have a great website, but people aren’t responding.

Reality: There are many moving parts to a website. What makes one successful while others are floundering? Your site needs to be reviewed by an online marketing consultant and have an overhaul. Branding, positioning, direct response content, calls to action, navigation and overall design must be examined. A/B split testing can also be performed to see how the marketplace views your offerings and promotions.

Expectation #2: There is no way of proving if what I am doing is right.

Reality: Of course there is. Let’s start with Google Analytics. This free tool will tell you for example, how people are responding to your site, how long they are visiting, which pages get view most and where they are coming from. By viewing your site statistics at least once a week will give you great marketing insight into the visitor’s reactions to your site. You can then take this information and adjust your site accordingly.

Expectation #3: To drive traffic, I need an expensive Pay Per Click campaign.

Reality: PPC have value in the right context, otherwise it can be a monetary black hole. Your website needs to be properly search engine optimized with all the right tags. Keywords are critical and must be integrated into the content to get the most traction when the spiders view your site. Working with a competent SEO consultant can boost your traffic and page rank. But be wary of those that say they will get you on page 1 of Google.

Expectation #4: Social Media is too time consuming with little ROI.

Reality: Manipulating Twitter, Facebook and LinkedIn takes time and effort but it can be rewarding. The more actively you participate in social media marketing the greater distribution of your brand and reach. I would allocate one hour per day. As you become more media savvy, watching and learning from other social media mavens you will start seeing ways to become more effective, have fun and start seeing the benefits. The important thing is to get stuck in and stay with it. This trend is growing and is here for the foreseeable future.

Expectation #5: If I do all the right marketing, I should see results immediately.

Reality: We have been weaned on instant gratification. Doing it yesterday is not fast enough. The harsh reality is that it takes time to achieve your objectives. How much time? You need 6 months minimum. I recommend to our clients to set reasonable goals and then meet them. Build on what works, where the market is soft and continue to prospect online. By that I mean keep your website fresh with new offers, content and positioning yourself as a problem solver. Become an authority online (blogging, article writing, etc.) and offline (speaking, networking, joining, etc.). You also need to set a budget for online marketing. It is your Internet sales force and a lot less expensive than an employee. To save time and money, hire an online marketing consultant or firm for their expertise and objectivity.